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Isuzu Philippines Corp. is the number one truck brand in the country for 24 years straight

IPC has been holding the top spot in the Philippine truck market for a staggering 24 consecutive years.

Jerome Tresvalles Jerome Tresvalles on Jan 29, 2024
Isuzu Philippines PR Cover

In a recent press release, Isuzu Philippines Corporation (IPC) has declared its impressive feat of securing the top position in the truck segment for an uninterrupted 24 years. This impressive accomplishment only serves to further cement IPC’s reputation for its dedication to excellence, innovation, and customer satisfaction within the automotive industry.

Back in 2023, IPC achieved a remarkable "Triple Crown" finish by leading in all truck categories, namely CAT III, IV, and V. This accomplishment was marked by the sale of a total of 4,838 units, representing a significant 43 percent of the truck market share. These statistics are derived from the comprehensive report compiled by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA).

To be more specific, IPC emerged as the market leader by delivering 3,034 units of Category III light-duty trucks, 1,407 units of Category IV medium-duty trucks, and 397 units of Category V heavy-duty trucks. Knowing these figures, what makes Filipino buyers gravitate toward the Isuzu brand? According to Isuzu, the core of IPC's success lies in its widely acclaimed durability and reliability, as each vehicle is meticulously engineered to endure the challenges of diverse business operations. This reliability and toughness can be felt because of the enormous trust placed by numerous business owners in their Isuzu vehicles across the nation.

A reliable truck is only half the story though, IPC has a robust nationwide dealer network, which sets industry benchmarks through exceptional aftersales service. Isuzu customers enjoy a comprehensive range of support services aimed at elevating their ownership experience. These services encompass complimentary driver and mechanic training, availability of mobile medic services, and access to the expertise of Japanese engineers, ensuring that Isuzu's support extends far beyond the initial purchase.

“Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions. Our customer's satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come.”

Thanks to this achievement, we can expect more great things to come from IPC in the years to come. If you want to explore Isuzu’s range of passenger vehicles and commercial vehicles, you can check out the Isuzu Car Guide or Truck Guide on our website. To take the next step toward owning your own Isuzu vehicle, you can also connect with professional sales agents across the country with just one click.

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