Isuzu Philippines Corporation (IPC), together with its Cebu dealer Iconic Dealership, Inc. (IDI), kicked off the 2025 Isuzu Cebu Truck Fest in Mandaue City. The three-day event happened from October 3 to 5 and gathered business owners, truck buyers, and local industry partners to check out work-ready vehicles built for daily operations in Cebu and nearby areas.
A total of 10 commercial vehicles and two light commercial units were on display, each one prepared to meet different business needs. Cebu’s active logistics, cold storage, and manufacturing industries made it a great place to showcase the full lineup. During the opening, IPC President Mikio Tsukui said the event was a way to support Cebu's growing business sector. He mentioned how each truck was made to help different industries move forward, with fuel-saving engines and strong aftersales support to keep operations running smoothly.
The event featured a full lineup of Isuzu trucks, from small units to large haulers. The Isuzu TRAVIZ was a crowd favorite, shown in bubble top, aluminum van, and Class 1 PUV builds. Under the hood is the trusted 4JA1 Blue Power engine that can handle heavy loads while keeping fuel costs low. The light-duty N-Series also had several versions on display. These included the NLR85E Refrigerated Van for cold goods, the QLR77E Aluminum Van for dry cargo, and the NLR77H Class 2 PUV for public use.
For businesses needing bigger haulers, Isuzu also displayed medium to heavy-duty units like the FVM Boom Truck, which has a built-in crane for construction or equipment handling. Other models like the FRR90, FTS, and EK5 were shown in cab and chassis form—ready to be customized based on what the business needs. Isuzu also brought out its light commercial vehicles: the mu-X 4x4 LS-E AT and the D-MAX Flexiqube. Both are made for field work, company use, or light cargo tasks.
Aside from trucks, Isuzu also showed off its aftersales programs during the Cebu Truck Fest. These include nationwide access to service and parts, the Isuzu Mobile Medic for on-site repairs, and ongoing driver and mechanic training. These programs are meant to reduce downtime and help businesses save on costs while keeping their vehicles in top shape.
Visitors at the event also got to enjoy special discounts on selected models like the TRAVIZ L, N-Series, F-Series, and the S and E Series trucks. These deals were made to help Cebuano businesses get trucks that can last. Take home your next Isuzu business partner from TruckDeal.com.ph
