Isuzu Philippines Corporation (IPC), together with its Cebu dealership partner Iconic Dealership, Inc. (IDI), opened the 2025 Isuzu Cebu Truck Fest in Mandaue City. The three-day event, which ran from October 3 to 5, brought together local entrepreneurs, fleet buyers, body builders, and industry players to explore Isuzu’s lineup of trucks and vans made to support businesses in the Visayas.
The event featured 10 commercial vehicles and 2 light commercial vehicles, each prepared to meet the needs of different industries in the region. Cebu continues to grow as a center for logistics, cold storage, and manufacturing, making it a good location for business-ready vehicle showcases.
IPC President Mikio Tsukui shared that the Truck Fest is part of their efforts to reach more business owners in Cebu. He mentioned that Isuzu is ready to provide not just trucks that are flexible, durable, and fuel-efficient, but also the needed aftersales services to keep them running.
Among the most featured models was the Isuzu TRAVIZ, a favorite among SMEs. It was shown in multiple setups such as a bubble top, aluminum van, and Class 1 PUV, making it useful for many tasks including cargo delivery and public transport. The TRAVIZ uses the Isuzu 4JA1 Blue Power engine, known for handling heavy loads while staying fuel-efficient.
Also on display were several variants of the Isuzu N-Series, which is the brand’s best-selling light-duty truck line. This included the NLR85E Refrigerated Van for cold storage needs and the QLR77E Aluminum Van for dry cargo. For public transport, the NLR77H Class 2 PUV was also shown, offering more space for passengers.
For bigger transport tasks, Isuzu presented medium to heavy-duty trucks such as the FVM Boom Truck with a built-in crane, which is useful for construction and lifting operations. Other models like the FRR90, FTS, and EK5 were also displayed in cab and chassis form, ready for different body applications.
Exclusive discounts were available during the event for select models like the TRAVIZ L, N-Series, F-Series, and S & E Series trucks. These offers are meant to give businesses a chance to invest in reliable trucks at better prices.
With a wide vehicle lineup, strong aftersales support, and offers designed for Cebu-based businesses, the Isuzu Cebu Truck Fest 2025 showed that IPC continues to be a reliable partner for Filipino entrepreneurs. Isuzu says it will keep supporting businesses across the Visayas with transport solutions made to last. Visit TruckDeal.com.ph to find the one for you.
